SIG Chair: Prof. Charles Dennis (Chartered Marketer, FCIM, Associate Editor (Retailing) of the European Journal of Marketing)
Lincoln Business School, University of Lincoln, UK

Deputy Chair: Dr. Talal Al-maghrabi (BSc, MBA, PhD, MCIM)
ITDA Director, UK

The Marketing and e-Commerce Academy Special Interest Group is an open society of ITDA members who are interested in sharing ideas, knowledge and experiences with others in the field. The Marketing and e-Commerce SIG is a formal group organized around a common interest area, offering the opportunity for ongoing interaction among PhD and academic researchers, and professionals regarding a certain topic. It also approaches experts, agencies, suppliers, lecturers and other organisations on behalf of Marketing and e-Commerce members in order to share knowledge and understanding of the latest Marketing ideas that are applicable to the business industry. Click here to join.

The ITDA Marketing and e-Commerce SIG currently offers Practitioner and Academic a wide range of benefits including:

• To facilitate interaction among PhD and academics researchers, business people and policy makers specifically within the context of Marketing and e-Commerce.
• To stimulate new research in Marketing and e-Commerce and help link theory with practice.
• Internet-based discussion groups that offer opportunities to interact with your peers for concept sharing, learning and networking.
• Resources and references when you are searching for information.
• Online events and discussion with industry experts that help keep you current with trends in your area of Marketing and e-Commerce.
• An online forum of Marketing professionals who can help with idea generation or benchmarking ideas.
• To promote the globalization of marketing courses and education and learning with a particular emphasis upon Marketing and e-Commerce.
• To disseminate research findings, theoretical contributions, and successful business practices among members.

Topics to be discussed in this Marketing and e-Commerce SIG includes (but are not limited to) the following:

• Marketing.
• (e) Retail Management.
• (e) Customer Behaviour.
• Marketing Strategies.
• Marketing and Customer Trust.
• Branding.
• Information Management.
• Security and Regulation.
• On-Line Marketing.
• Direct marketing.
• Social Media.
• Social Marketing.
• Customization and Personalization.
• Marketing in Hospitality, Tourism, Leisure, and Events Management.
• (e) Customer Relationship Management (CRM).
• Customer Loyalty.
• Customer Retention.
• Customer Satisfaction.
• Database marketing.
• Mobile Marketing and e-Commerce.
• Relationship Marketing.